Nike just partnered with Amazon to sell their products. WOW…
Not too long ago Birkenstock decided to remove their products, and now Nike is partnering with Amazon.
Because Nike know’s the future of retail is in a massive shift…
Amazon has mastered the new internet retail distribution channel like WalMart did the discount retail channel. As a result more and more buying activity is associated with the Amazon brand than the manufacturer brands. This means that customers are now associating more brand equity to Amazon, and not the major brands. If you have an optimized listing with images, copy, reviews and everything else, you can bypass the traditional big brands and piggy back off Amazon’s brand.
If you have an optimized listing with images, copy, reviews and everything else, you can bypass the traditional big brands and piggy back off Amazon’s brand.
If Nike is not on Amazon, it risks its customers losing interest and them ‘seeing’ the brand.
Nike has to be constantly in front of where the shoppers are, and with over 40% online buyers shopping at Amazon, big brands know Amazon is where they need to be.
The companies that don’t adapt to Amazon and learn how to leverage it will eventually ‘fall’ to obscurity. As FBA sellers selling private label brands, now is one of the best times in history where you can compete with big brands. Time to crush it 🙂
Here’s the original article: https://www.forbes.com/sites/quora/2017/07/19/amazon-and-nikes-partnership-could-mean-the-end-of-big-brands/