The following is a summary of the key takeaways from a blog post about the shopping experience of an actual Amazon buyer.   Meet “J” a health-conscious mother of three (and closet chocoholic) who agreed to document her every move and thought while in search of a bread/loaf pan. Here’s her enlightening journey highlights:

The following is a summary of the key takeaways from a blog post about the shopping experience of an actual Amazon customer.


Meet “J” a health-conscious mother of three (and closet chocoholic) who agreed to document her every move and thought while in search of a bread/loaf pan. Here’s her enlightening journey highlights:

I clicked on the more popular one first, but the bullets and description weren’t impressive. It basically just told me the dimensions. It didn’t include any features, benefits, or uses, so I didn’t stay on that page long.

I went back to that first pan and noticed the highlighted “Product Features” right there on the search results page.

It caught my eye because it said “extra large loaf.”

Seeing those words under “Product Features” made me click.

Continuing the search, I came across one that had little grooves along the pan’s interior.

Having never seen that before, curiosity once again got the better of me. I clicked on it, primarily, to see what those grooves were used for. The bullets and description didn’t provide any explanation. The whole reason I clicked was to learn about those dimples, and they didn’t even mention them. Were they for cooking evenly? Easier release? Texture? Had they explained their purpose and/or benefit, I may have considered this pan.

I almost always look at the pictures first.

I noticed the reviews next. They have a 5-star rating with over 900 reviews. Impressive! The bullets were well-written and informative.

I read the description, which explained the purpose of the lid in creating perfectly shaped sandwich bread.

The line about peanut butter and jelly sandwiches sold me. The whole reason I’m looking for a bread pan is to make healthy bread for my kids, who just happen to devour PB&Js like they’re going out of style. I scrolled back up and added to cart.

I’m pretty sold on this pan, but I always like to look and make sure it’s not being sold cheaper by another seller.

I don’t usually go past the third page of results.

I clicked back over to the USA pan and read some reviews before making my final decision. They were overwhelmingly positive, and dozens of them included pictures of beautiful, just-like-the-store loaves.

At this point, I purchased with confidence and am looking forward to our house smelling of fresh-baked bread!


As you can see there’s several factors determining the buying behaviour.

Summary:

  • I clicked on the more popular one first, but the bullets and description weren’t impressive
  • I noticed the highlighted “Product Features”
  • I almost always look at the pictures first
  • I noticed the reviews next
  • I read the description, which explained the purpose
  • The line about peanut butter and jelly sandwiches sold me
  • The whole reason I’m looking for a bread pan is to make healthy bread for my kids, who just happen to devour PB&Js like they’re going out of style. I scrolled back up and added to cart
  • I’m pretty sold on this pan, but I always like to look and make sure it’s not being sold cheaper by another seller
  • I don’t usually go past the third page of results
  • I clicked back over to the USA pan and read some reviews before making my final decision

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