Amazon continues to help brands establish more of a presence over resellers. Here’s 3 new Amazon tools for brands to sell more:
“Complete Your Drafts”
A small change to make adding products easier, “Complete Your Drafts” is helpful when adding products. For example when you set up an item and Amazon hasn’t approved it yet, it will show up in the Complete Your Draft.
The Complete Your Draft section is a good way to keep track of the products you’re adding that need approval.
Amazon has had stores for a long time, but they were limited and not very interesting.
Now if you Brand Registry you can choose from prebuilt templates, or create your own.
These enhanced stores with optional videos will improve your brands presence. Before these options were limited to Vendor Central sellers, now FBA sellers have these options.
Very similar to Enhanced Brand Content that was opened up to FBA sellers last year.
This feature is only available through this link: https://sellercentral.amazon.com/insights/intake/new
Basically, you can get insights into people who have bought and who hasn’t, asking them a bunch of questions so you can improve your product and marketing.
You can choose from questions Amazon selects, or create your own:
After you create your templated questions, you submit it to Amazon and they will contact you for the price to setup the campaign.
Need help with any of the above features? Contact me for a free consultation.
Referenced article: http://www.practicalecommerce.com/3-new-amazon-tools-for-brands