Creating an superb buying experience is an excellent way to retain Amazon customers.
Loyal customers who love your brand will share their experience to their friends and family, creating one of the best forms of advertising.
Here are 6 ways to retain amazon customers:
1. Deliver a first-rate experience
Meet and EXCEED customer expectations earns you repeat business. Don’t just match what other sellers do, find out ways to exceed and ‘better’ serve your buyers needs.
2. Be creative
Use images and interesting ways to use your product into your images. Give your customers reasons to buy your product and be long-term customers. Create an emotional impact. Let your customers feel great about your product as they imagine themselves using it.
3. Partner with bloggers
Contact with experts in your field who run successful blogs. Partner up with them, highlighting your product, reviewing your product, running promotions, etc. Getting endorsements from influencers is an awesome way to win trusted customers.
4. Make it easy to be charitable
Customer philanthropy is becoming more popular. Try putting Amazon Smile in your product description (Amazon Smile donates part of the purchase price to the customer’s organization of choice).
5. Share your values
Have you thought about your company values? Many people have not. If you have, make it clear what you stand for. Showcasing these gives customers another reason to keep coming back.
6. Post answers to your customers questions and reviews
Directly respond to customer questions and reviews. Go above and beyond and add any important questions or reviews to your product description which can help other customers.
Do you want a FREE Amazon product listing analysis? Click Here to get a FREE 14 point listing analysis report.
Referenced article here.
Looking to write product descriptions that sell? Read on…
Many sellers write product descriptions that ‘describe’ their product. For example, give the dimensions and general information.
That’s a weak strategy.
As a seller you need to SELL your product. This is your chance to create the impulse buy.
The following are the summarized points in how to write to persuade your visitors with product descriptions that sell:
1. Focus on Your Ideal Buyer
Answer questions that your ideal customer has in their mind.
2. Entice with Benefits
Consider the benefits of each of your product features. Sell an experience.
3. Avoid Yeah, Yeah Phrases
Instead of using “excellent product quality”, be specific in describing it.
4. Justify Using Superlatives
If your product is really the best, provide specific proof why this is the case.
5. Appeal to Your Readers’ Imagination
Let your reader imagine what it would be like to own your product.
6. Cut Through Rational Barriers With Mini-Stories
When it comes to telling a story about your products, ask yourself:
- Who is making the product?
- What inspired creating the product?
- What obstacles did you need to overcome to develop the product?
- How was the product tested?
7. Seduce with Sensory Words
Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power.
8. Tempt with Social Proof
When your web visitors are unsure about which product to purchase, they look for suggestions what to buy.
9. Make Your Description Scannable
Here’s some areas to focus on when designing yours:
- Entice your web visitor with headlines;
- Use easy-to-scan bullet points;
- Include plenty of white space;
- Increase your font size to promote readability;
Need a professional to write your product descriptions? Click Here to learn more.
The article being referenced is here.