Note from the editor: The following is a guest post by ManageByStats.
ManageByStats is an Amazon seller tool suite for Amazon sellers that provides functions that are not commonly provided well by Amazon or by other services.
See graphs updated daily which show key metrics by Day / Week / Month / Year for your Business, for each Seller Account, each Brand, each Product Line, each Product and each SKU. Access and search all transactions and customers, by name, phone, email address, Order ID, product or any other key information. Easily manage your inventory restock with smart prediction and alerts that let you know when you need to order new inventory.
The following post is a feature of one of ManageByStats most unique features; Email & Phone Appends.
With customers emails, you can upload them to Facebook, do retargeting campaigns, and create look a like audiences to reach more of your target market. Definitely an interesting feature to explore in your Amazon FBA business.
When it comes to business assets, one of your most valuable is not your inventory, your office equipment, or even your company name. Possibly the most valuable asset you possess is your customer database. These are your buyers, the source of your income and, at the end of the day, your customers are how you would either rebuild your company, take it to a new level or, even, start a new one.
There’s no doubt customer info is worth its weight in gold.
Customers Are King
The completeness of that info, therefore, is important. Throughout the life of your business you’ll build your customer database, and the more info you have the more value it holds. For Amazon sellers the customer information you get is missing key data; namely the real email address and phone number. Amazon no longer gives the phone number, and they’ve never given the real email address. As you know Amazon cloaks the emails, replacing them with an Amazon email of their creation.
What this means is that, when selling on Amazon, the customer info you collect is less complete. In order to email your customers you have to do it through Amazon. As long as you’re selling on Amazon this may not be an issue, but if you go elsewhere the value of the customer info you take with you is reduced.
There Are Solutions
Fortunately there are solutions. Rounding out your customer info can be done with services like ManageByStats’ Email & Phone Appends. ManageByStats is a suite of management tools for Amazon sellers, that also provides a unique service called Appends. Appends employs multiple national databases to find real emails for your customers, as well as phone numbers if desired. Having these two bits of information, as noted, goes a long way toward completing your customer records.
To Infinity And Beyond
Having real emails, and even to some degree phone numbers, opens up a far wider range of marketing opportunities. For the longest time having that info simply meant you could do direct email campaigns, or make direct calls. This is huge, of course, but it was once about the only use for real emails or phone numbers.
Not so any more. Direct campaigns are still huge, but with social media so many new opportunities have opened up.
Facebook in particular keeps refining their audience building, such that you can now upload customer info to create remarkably tailored audiences that share similar interest with your existing customers, thus giving you whole new groups to which to market and sell. With additional data such as real emails and phone numbers the match rate for these audiences rapidly approaches 100%, meaning the relevancy and size of your Facebook audiences can reach whole new levels.
And so the value of this additional data is clear. It’s a vital part of your customer info. As with most things there are ways to get it, and once you have it that data becomes part of your permanent record, ready to travel with you wherever you go.
Here’s to your selling success.
To learn more about ManageByStatsEmail & Phone Appends tool, check out ManageByStats.