Amazon is getting great at one thing: Anticipating Customers Behaviours. Walmart has low prices, large selection, but Amazon does too, and one special sauce...being anticipatory. They are collecting data everyday, determining what people want in advance of us knowing what we want.
One Thing Amazon Does To Win Customers And How You Can Too

One Thing Amazon Does To Win Customers And How You Can Too

Amazon is getting great at one thing: Anticipating Customers Behaviours.

Walmart has low prices, large selection, but Amazon does too, and one special sauce…being anticipatory.

They are collecting data everyday, determining what people want in advance of us knowing what we want.

It boils down to convenience, and removing as much buying friction as possible.

Some examples of Amazon with Anticipatory Strategies are:

  • Prime delivering products within 2 hours
  • Dash and Echo seamlessly taking orders by the push of a button or voice
  • Suggested products while your shopping on a product page
  • Hot seller products related to your buying trends

What can you do to be more anticipatory in selling your product?

First determine what your product life cycle is.

e.g. If you have a consumable product, how many days out is the point where they should reorder?  Let’s say it’s 30-60 days from the point of purchase, then you could email them saying “Hi Customer, I see that it’s been 30 days since you order our product, I hope you are loving the product!  It’s probably time to reorder.  Here’s a 10% off coupon for your next reorder…”

Likewise if you don’t have a consumable product, try emailing them with suggestions on complementary products or info that would benefit your customer.

One of Amazon’s core values is being customer obsessed, so regardless what strategy you use, be sure to prioritize listening and anticipating your customers needs.  When you do, you’ll have an advantage over your competitors, and you’ll stand out from a crowd a reactive sellers.

For insights on Amazon customer mindset & buying behaviours click here.

Have any comments or strategies you’d like to share?  Leave a comment!

Here’s the referenced article.

 

Amazon has launched a new social network called Spark — here’s how it works

Amazon has launched a new social network called Spark — here’s how it works

Amazon just launched it’s own shoppable app called Spark.  It’s an Instagram like app that scrolls through picture posts featuring Prime product deals.

As a seller, this is an upcoming channel where you can feature your products.

If you want to post to Spark, you need to be a Prime member and make a “minimum amount” of Amazon purchases.  What that minimum is, I’m not sure, but it’s worth keeping an eye on this program and testing it out for traffic.

Maybe take you’re best lifestyle pictures and submit them for posts, linking back to your product.  Or use your best converting/engaging posts from your Instagram, Facebook, Pinterest accounts and test them on Spark.  Leverage what your existing content to see if you can get traffic.

Let us know how it works for you! Got questions? Comment below…

Here’s 2 articles talking about the Spark program:

Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members

How Amazon Spark Social Network Works

 

 

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